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Core Abstract: with the development of China's automobile industry entering the stage of rapid growth, the automobile mold industry, known as the "mother of automobile industry", has also developed rapidly. The expansion of the industry scale has attracted a large number of enterprises to compete. In addition to some local old mold enterprises such as FAW mold manufacturing Co., Ltd., Dongfeng Automobile Mold Co., Ltd. and Tianjin Automobile Mold Co., Ltd., foreign-funded enterprises and large enterprises in other industries have also expanded their business to the domestic automobile mold industry, It is expected that the competition in the industry will further intensify in the future.
With the development of China's automobile industry entering the stage of rapid growth, the automobile mold industry, known as the "mother of automobile industry", has also developed rapidly. The expansion of the industry scale has attracted a large number of enterprises to compete. In addition to some local old mold enterprises such as FAW mold manufacturing Co., Ltd., Dongfeng Automobile Mold Co., Ltd. and Tianjin Automobile Mold Co., Ltd., foreign-funded enterprises and large enterprises in other industries have also expanded their business to the domestic automobile mold industry, It is expected that the competition in the industry will further intensify in the future.
The competition of local enterprises is fierce, and the characteristics of cluster development are emerging
At present, there are more than 300 automobile mold manufacturing enterprises in China, most of which are small in scale, and the docking customers are relatively fixed and limited, resulting in low market concentration of the industry. In addition, compared with foreign enterprises, in the past, domestic enterprises were relatively backward in technology and equipment, so the competition of enterprises mostly focused on some products with relatively low technical requirements in the field of automobile structural parts and automobile panels. With the rapid growth of automobile mold market demand and the gradual application of advanced technologies and production equipment such as NC machine tools and computer software in the mold industry, China's automobile mold industry has formed a new competitive pattern.
On the one hand, the industry competition has begun to upgrade to the field of medium and high-end products. From the perspective of China's top 20 auto mold enterprise customers in 2018, key backbone enterprises in the industry, including Qianyuan auto mold, secoli auto mold, Tianqi mold, Chengfei integration and Haier mold, continue to upgrade the industrial structure, gradually transform the company's products to China * auto mold, and gradually grow into suppliers of China * auto enterprises such as Mercedes Benz, BMW and Audi. However, at present, there are still few domestic enterprises with comprehensive competitive strength that may produce high-end molds.
On the other hand, the competition of local automobile mould enterprises is still intensifying. For the original automobile mold enterprises, in recent two years, they have strengthened cooperation to expand their scale competitive advantage and technical advantage. For example, as one of the automobile mold manufacturers in China, Tianjin Automobile Mold Co., Ltd. has cooperated to establish Hebi Tianqi Automobile Mold Co., Ltd. to expand its business scale; Chengdu Aircraft Industry Group Co., Ltd., together with Chengdu aviation instrument Co., Ltd. and Zhejiang Geely Group, jointly founded Sichuan Chengfei Integrated Technology Co., Ltd., which is engaged in automobile mold design, development and production, and wants to build an automobile mold production base in the West. The strengthening of enterprise cooperation in the industry and the expansion of enterprise scale will accelerate the reshuffle of the industry, and the competition among enterprise camps will intensify in the short term.
For example, Wuliangye has cooperated with other famous enterprises in the industry to expand its business, and some of them have also achieved diversification through cooperation with other famous enterprises in the industry. The entry of competitors outside the industry will also intensify the industry competition.
It is worth mentioning that, in addition to expanding production scale and improving competitiveness through cooperation, the mold enterprises have begun to change their own "big and complete" development mode, form industrial clusters in the region, strengthen the division of labor and cooperation among enterprises, form a common interest body, give full play to their * advantages to improve production efficiency and enhance product competitiveness. At present, in Beilun and Huangyan areas of Zhejiang Province, some automobile mould industry clusters have been formed in Shenzhen and Dongguan, Guangdong Province.
The impact of foreign brands is intensified, and high-end molds are the focus of competition
In addition to the intensified competition of local brands, foreign auto mold enterprises also began to accelerate their layout in China. For example, Cole Asia Co., Ltd. has established a domestic * mold standard parts joint venture; Honda Co., Ltd. of Japan invested US $20 million to establish Yantai Junhui mould Co., Ltd., which is mainly engaged in the development, design, production and sales of various automobile moulds.
The competition of foreign brands has obvious advantages in high-end molds. From the comparison of mold prices between China and Japan, Europe and the United States, the price of Chinese molds is low, which means that compared with foreign high-end mold products, the positioning of Chinese mold products is biased towards the middle and low end. In fact, although China's total mold production has ranked third in the world, its design and manufacturing level is generally backward; China's molds with low technical content have been oversupplied and the market profit space is narrow. However, the medium and * molds with high technical content are far from meeting the needs of national economic development. A large part still depends on import. In recent years, the annual import amount is about 10 billion yuan.
In addition, the high-end of automobile molds is also an inevitable trend. Since 2011, the proportion of sales of luxury brand passenger cars in China has been increasing, indicating that the high-end trend of national automobile consumption has emerged. In the future, local enterprises will strengthen the R & D, design and production capacity of high-end molds, which can not only effectively resist the competition of foreign-funded enterprises, but also seize the development opportunity of high-end automobile in advance and win more market space. It can be seen that high-end molds will be the top priority in the future competition of automobile mold enterprises, especially local enterprises.